Ride-sharing service Ola unveils first Australian ad and brand positioning ‘fair’s fair’
New entrant to the ride-sharing market, Ola, has begun its competitive push against rival Uber with its first Australian marketing campaign.
The ad for the India-originated service focuses on the diversity of both its drivers and passengers, while it is also pushing its ‘fairer’ fare arrangements with drivers.
Mumbrella understands the ‘Ola believes fair’s fair’ 15-second spot was created by independent agency The Royals.
