Rihanna joins penguins in space for new Optus campaign
Singer Rihanna fronts a new ad for Optus which pairs her with the telco’s pre-paid penguins in space.
The ad, created by M&C Saatchi, launches tonight.
The Optus campaign follows a similar strategy which saw the company tie in with rock star Pink last year.
It gives users of the Optus pre-paid service an opportunity to win tickets to Rihanna’s ‘Last Girl on Earth’ tour, which comes to coming to Australia next year.
The ad was shot in LA by US-based Aussie director David Gaddie, with post production done in Sydney by Post Modern. The shoot saw Rihanna suspended on a series of wires.
The campaign will also include print, radio and digital.
Optus consumer marketing director Austin R. Bryan said: “This is a fantastic execution.”
M&C Saatchi executive creative director Ben Welsh said the campaign was “hugely ambitious given timings, and the budget wasn’t as big as the end result would suggest”.
Credits:
- Client Lead: Nicholas Martens, Marketing Manager, Optus
- ECD: Ben Welsh
- Art Director: Jason Woelfl
- Digital Creative Director: Josh Rowe
- Digital Design: Fuji Staplehurst; Nathaniel Jones; Benji Chen; Penn Li; Punya Huxter
- Group account director: Nick Russo
- Account Director: Tara Goh
- Account Manager: Courtney Reynolds
- Planner: Colin Jowell
- TV Production: Rod James/Loren August
- Producer: Sharon Ireland
- Director: David Gaddie
- Production Company: The Colony
- Post Production: Post Modern
- Media: MPG
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Optus seem to be spending up big lately with their advertising – see the supersonic broadband ad and billboards everywhere
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The advert might be fancy, but she sounds awful! Couldn’t they have dubbed her better?
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