Rihanna joins penguins in space for new Optus campaign

Tim Burrowes

August 17, 2010 6:14

Singer Rihanna fronts a new ad for Optus which pairs her with the telco’s pre-paid penguins in space.

The ad, created by M&C Saatchi, launches tonight.

The Optus campaign follows a similar strategy which saw the company tie in with rock star Pink last year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Jason 18 Aug 10

Optus seem to be spending up big lately with their advertising – see the supersonic broadband ad and billboards everywhere

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Jessica 30 Aug 10

The advert might be fancy, but she sounds awful! Couldn’t they have dubbed her better?

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Rihanna joins penguins in space for new Optus campaign

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