Rimowa joins EVH luxury brand portfolio
Creative communications agency EVH has been appointed as the exclusive PR and communications partner for luxury mobility brand RIMOWA and will be responsible for its local PR strategy, talent and communications in Australia.
The announcement:
Since 1898, RIMOWA has established itself as the quintessential house for prestigious luggage globally and maintained its allure for nearly 125 years. Cologne-born brand RIMOWA is synonymous with innovation, integrity and excellence, being the first company to introduce an aluminium trunk in 1937 and being the space where ‘handmade meets high-tech.’ In 2017, RIMOWA joined the LVMH group and has continued to expand within the market. In 2020, the appointment of Hugues Bonnet-Masimbert as CEO coincided with the brand’s expansion into backpacks and travel bags. This expansion has continued into eyewear, tech accessories and travel accessories, as well as the brand’s multiple collaborations with other luxury brands such as Porsche, Dior, Fendi, Moncler and Off-White. The instantly recognisable ‘grooves’ remain a bastion of the brand’s design and identity; along with their patented multi-wheel technology and telescopic handles, RIMOWA continues to inspire travellers. RIMOWA’s combination of German engineering, impeccable craftsmanship and adventurous innovation solidifies the brand as a pioneer within the luxury luggage industry.
RIMOWA joins EVH’s client portfolio, including Alex Perry, Bally, Bang & Olufsen, Dion Lee, Farfetch, Hublot, Jaguar Land Rover, Moet Hennessy, SIR, Technogym, Van Cleef & Arpels and Zegna.
EVH strategy director, Pete Harrison said: “We are thrilled to welcome RIMOWA to EVH – the brand is innovative and progressive, which aligns with our core values at EVH. We look forward to a successful partnership and seeing RIMOWA grow within the Australian market.”
Unrivalled in the Australian market, EVH delivers a unique and meaningful approach to PR and communications, creative campaigns and events with a highly specialised, globally attuned team fully committed to providing world-class service and results.
Source: EVH
