Risk, reward and regulation in social media up for debate at Mumbrella360
Risk, regulation and social media is on the agenda for next month’s Mumbrella360.
The panel will debate the impact of the current regulatory landscape on social media in a marketing context in the wake of the recent regulatory changes, what might change in the future, possible threats and opportunities for marketers, whether self-regulation goes far enough (or too far), whose responsibility it is to set best practice for how brands should behave, and whether consumers are adequately educated about marketing activity in the online spaces they use at their leisure.
It’s a subject which has been hotly debated over the past months, as the Advertising Standards Bureau and IAB were at loggerheads over guidelines for brands using social media in the wake of a move to tighten up regulation and redefine how social media was viewed.
Today the Interactive Advertising Bureau issued guidelines on paid social media.
The panel includes specialist media lawyer Stephen Von Muenster; Samantha Yorke, director of regulatory affairs and acting CEO of the IAB; James Quinlan, who sits on the board of the Communication Council’s Social Media Council and is director of social media at creative agency DDB Sydney; and Nick Heys, director of the Australian Competition and Consumer Commission online markets team.
