Rivalry launches PM Fighter boxing game ahead of election via Bear Meets Eagle On Fire

E-sports and online sports betting brand Rivalry has launched in the Australian market with PM Fighter via Bear Meets Eagle On Fire.

The 8-bit arcade inspired boxing game will run in the lead up to the election, giving Australians the chance to ‘vote with their fists’. The game pits Scomo vs Albo in the boxing ring, each character dressed for the occasion, with players able to box as either candidate and share their fighting results after.


The campaign hopes to encourage users to take a punt on the real election outcome on Rivalry’s homepage.

Steven Salz, co-founder and CEO of Rivalry, said: “We are very excited to bring Rivalry to customers in Australia. An election campaign can feel a bit like a boxing match, with both sides going at it until there’s only one left standing. That’s why we decided to make PM Fighter and give Aussies an entertaining way to get behind their favourite politician.”

OOH posters form part of the campaign

“An election is certainly a fun place to introduce a brand intent on doing things differently,” said Micah Walker, founder and chief creative officer of BMEOF. “So hopefully people with have a punch and a laugh and maybe even punt on the real thing after at It’s been a fun project and a big shout out to our friends at T&DA, who’ve really helped a crazy idea come to fruition.”

The PM Fighter game can be found on the rivalry website.


Client: Rivalry
Creative Studio: Bear Meets Eagle On Fire
Game Production: T&DA
Game Sound Design: Rumble Studios


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