Riverina Fresh shares the importance of continuing to support local businesses in COVID-19 campaign

Dairy company Riverina Fresh is encouraging Australians to continue to support their local cafes which were impacted by COVID-19 closures.

A campaign, running across Riverina Fresh’ social media and through branded content, is telling the story of how cafes supported its business by selling bottles of milk to customers. It sends the message that supporting one local business can benefit multiple.

The video features cafe owners  Paul Jackson from Dane’s Specialty Coffee, Salvatore Malatesta from St Ali, Sasa Sestic of Ona, Jenny Willits from Seven Miles Coffee Roasters, Paul Lange from Norman South Yarra and Jody Leslie of Toby’s Estate.

The footage is taken from an industry round table, ‘Home-ground’, which was streamed on Facebook on 13 May.

Riverina Fresh CEO, Rob Collier, said: “Having supported our farmers through the drought in the Riverina for the past three years, we are familiar with pulling together to navigate tough times.

“Throughout all the hardship, it’s been great to see how the whole industry has rallied together to support each other. Riverina Fresh is proud to have played a part in that through the ongoing supply of product and refrigeration.”

Riverina Fresh supplies milk to over 5,000 cafes in Victoria, NSW and ACT. When COVID-19 restrictions were put in place, the business expanded its retail strategy by supplying milk to Woolworths stores in the three states.

The brand is also exploring home delivery options in Melbourne and Sydney.

The campaign was created by marketing and communications agency, Keep Left.


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