Snapchat launches dynamic product ads locally

June 11, 2020 10:51

Snapchat has launched dynamic product ads (DPAs) in Australia, citing the rise of e-commerce during COVID-19 lockdowns as the reason for the launch.

Local advertisers will now be able to create Snapchat ads in real time, based on product catalogues, and serve them in multiple international markets.

JD Sports’ DPA

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Caleb Marshall Culture Kings Deborah Papazoglu dynamic product ads James Wastell JD Sports Kathryn Carter snapchat Tropeaka

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Snapchat launches dynamic product ads locally

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