Rivers: even for $4.90 we wouldn’t be seen dead in our butt ugly clogs
Clothing retailer Rivers has launched an TV ad that admits that while its summer clogs may well be ‘butt ugly’, they are only $4.90.
http://youtu.be/aqSN63xZqXU
Rivers courted controversy in April this year by publishing a catalogue that the Advertising Standards Bureau deemed sexualised violence with an image of a dead woman under a sofa.
It’s only acceptable to wear “clogs” (crocs) whilst on holiday in a foreign country! Not sure what Rivers is doing for their brand integrity with this one…
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A fun advert which doesn’t take itself too seriously. Clever. Calls a spade a spade. Refreshing.
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Funny add! Shameless though.. the whole thing.
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Like it. Ugly is the new black.
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they are the footwear equivalent of herpes but a nice ad
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i love the rivers ads!
there are just so odd. like they’ve been made by a committee of old miserable gits who hate life with the music supplied by their 15 your old emo grandkids and the voice over done by marvin the depressed robot!
love em
who does them?
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Hey Dara, I think Rivers know where they stand and why people shop at their stores. Good on them… No point pretending be something you’re clearly not
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Rivers ads are a horrendous insult to creative professionals everywhere.
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Nick Halley you still make me laugh !
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@ James Archer
see i think they are creative – my interpretation of that being something different form the rest. which this certainly.
rivers ads are not smooth, slick or sophisticated but they standout for their balls out blatancy and matter of factness and that i like.
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They would surely have to produce this crap in-house. I agree with richie about their “oddness” – and you can definitely tell the music has been developed by someone’s kid. As much as I HATE THESE ADS, they must be working in some fashion. Keeping a single product focus each ad must work for the bargain hungry masses.
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I’m amazed by how their advertising has always been so terrible. I can still remember their late 80s commercials with the black backgound, white text and droning narrator, so I suppose they do their job. Either that, or they’ve had a creative director with Aspergers for several decades now…
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@james archer But I bet they sell a shit load of product off the back of them. Advertising that sells, there’s a neato idea.
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Rivers know who they are, they know who their customers are and they don’t pretend to be anything else. The shop may not be everyone’s cuppa tea and the ads won’t ever win any creative awards but I sure as hell bet they work.
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@richie
Fairly sure the Rivers ads are done in-house. If they’re not, I daresay the agency has a clause in their contract that they can NEVER be named publicly as the people behind them.
I do like the emo metal music. It’s a nice touch.
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The only problem is the quality of the product. Cheap shoes are cheaply manufactured. I am sure that the markups from supplies coming out of the Chinese factories are less generous than most other brands, which helps to drive their sales and keep the brand alive, but the quality dies when they went offshore. $80 Rivers shoes I originally bought for a wedding in 2002 (Australian made) lasted me 5 years when I started wearing them every working day. $50 Rivers shoes I bought in December 2010 (Chinese made) lasted me less than 6 months before the sole split in half under the ball of my foot. Just from everyday walking.
Their jeans also tend to wear quickly, but just as well they only cost about $25, so it is still worth my while going to get another pair.
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They copy the shoes, the copy the positioning – http://www.adweek.com/news/200.....rocs-94459.
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I believe voice-overs and those modelling their clothes in the ads are also staff, definitely in-house and not dissimilar to Bunnings’ executions.
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The voice over really shits me. I get it, it’s different and it stands out with that “couldn’t care less”, unprofessional delivery, but I still really, really hate it.
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Good to see the Marketing Manager’s son’s skill set improving on Windows Movie Maker.
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I thought Roger David made Crocs.
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I like their ads. Straight to the point.
e.g. Cheap shirts / lots of them / many different styles & colours / 4 days only…. BAM!
Thats all you need to know!
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Cheap in house ads that work…Who would have thought…let the quivering begin.
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Simple and funny retail ads. Gold.
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I’m going to go and buy some, I’ll be just ahead of the curve in Surry Hills (by about a week).
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I think they’re hilarious. Even the disclaimer.
“Your local store may have lots. Or none.”
And they’re boatloads more entertaining than any Harvey Norman ad.
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Ummm, isn’t news supposed to be NEW?
This is probably the third rotation of these ads over the past couple of years…. nothing “new” or “news” about this story at all.
The ads were annoying then and clearly they’re still annoying now – but not newsworthy at all.
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