RMIT Online launches brand experience course with Thinkerbell

RMIT Online partnered with Thinkerbell on a new short course covering brand experience.

The course comes in the light of RMIT observing an increase in demand for brand managers, expecting it to grow at a rate of 22% over the next five years.

RMIT Online’s new course has been launched with Thinkerbell

Adam Ferrier, co-founder of Thinkerbell, said the course represents the growing significance of brand experience in consumer marketing.

“Understanding the entire brand experience is at the centre of good marketing. There are many distractions in today’s complex world for people to focus on, but understanding and delivering a unified brand experience to the customer is the best way to build value into any business,” Ferrier said.

“Brand experience is understanding the brand in its entirety, and ensuring all parts of the business are delivering on the same organising idea. Branding as a concept is largely misunderstood and relegated into the world of design and communications – but at its core it should drive everything the business does. This course shows people how to do that.”

Also on board as partners of the course are online retailer The Iconic, furniture brand Koala, and Vegemite – one of Thinkerbell’s clients.

The course will encourage brands to develop a unique brand proposition that customers will connect with in all touch points of their experience.

Helen Souness, CEO at RMIT Online, said: “Brand strategy is at the heart of the most successful leading businesses, and we are proud to be working with such iconic partners to introduce our newest offering, Brand Experience.

“There is often a divide between customer experience and brand, and this course tells you that you don’t have to be one or the other, you can be both.

“The marketing landscape is changing rapidly and our portfolio reflects this, now covering a breadth of marketing areas, including emerging technologies, MarTech, analytics, channel marketing and brand experience. As consumer marketing continually evolves, brand ambassadors will need to continually refresh their skills and keep up with emerging trends.”

The first intake for the six-week course begins in October. It costs $990.


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