Ten gets audience boost after axing schedule to air Robin Williams movie Mrs Doubtfire

Ten’s decision to replace Jamie Oliver with Mrs Doubtfire gave the network a ratings boost last night as 891,000 metro viewers tuned in to watch the late Robin Williams in one of his most popular roles.

The audience for the 1993 comedy was double that achieved by Oliver’s Save with Jamie in its first two outings and was the eighth most watched show of the evening, according to the OzTam overnight metro ratings.

It helped massively boost Ten’s overall share with 17.8 per cent – up from 10.5 per cent last Tuesday – edging ahead of Seven with 17.7 per cent. Nine won the night with 19 per cent, with ABC on 10.3 per cent and SBS five per cent.

The strong showing for the Williams’ tribute, which won the 16-39 demographic, hit The Block Glasshouse which aired in the same 7.30pm time slot on Nine and drew 1.091m viewers, down from 1.13m last Tuesday. But The Block remained the most watched non-news show of the night and topped the 18-49 and 25-54 demographics, with Seven’s Home and Away second with 903,000.

The debut of Seven’s self-improvement makeover show, Bringing Sexy Back fronted by Sunrise host Samantha Armytage which faced off against Mrs Doubtfire and The Block, attracted 654,000 at 7.30pm.

Nine’s JFK Airport documentary To Catch a Smuggler, which aired immediately after The Block, drew only 532,000, while Winners and Losers also dropped to 725,000 at 8.45pm.

Meanwhile, half a million Ten viewers tuned out after the Robin Williams tribute movie with only 353,000 bothering to watch US drama Under the Dome which aired at the later time of 10.07pm.

The 6pm news bulletin on Nine was the most watched show with 1.192m metro viewers, ahead of Seven news with 1.096m. The 6.30pm slots fell to 1.050m and 1.012 m respectively.

Over on ABC, the news pulled in 781,000.

Top 20 shows

1 NINE NEWS Network 9 – 1,192,000

2 SEVEN NEWS Network 7 – 1,096,000

3 THE BLOCK GLASSHOUSE -TUE Network 9 – 1,091,000

4 NINE NEWS 6:30 Network 9 – 1,050,000

5 SEVEN NEWS / TODAY TONIGHT Network 7 – 1,012,000

6 A CURRENT AFFAIR Network 9 – 951,000

7 HOME AND AWAY Network 7 – 903,000

8 MRS. DOUBTFIRE RPT Network TEN – 891,000

9 ABC NEWS-EV Network ABC1 – 781,000

10 THE PROJECT 7PM Network TEN – 772,000

11 WINNERS & LOSERS Network 7 – 725,000

12 TEN EYEWITNESS NEWS Network TEN – 655,000

13 BRINGING SEXY BACK Network 7 – 654,000

14 FAMILY FEUD Network TEN – 623,000

15 HOT SEAT Network 9 – 615,000

16 7.30-EV Network ABC1 – 609,000

17 THE PROJECT 6.30PM Network TEN – 605,000

18 MILLION DOLLAR MINUTE Network 7 – 567,000

19 TO CATCH A SMUGGLER Network 9 – 532,000


Audience Share

Network 9 19.0%

Network TEN 17.8%

Network 7 17.7%

Network ABC1 10.3%

Network Gem 6.1%

Network SBS ONE 5.0%

Network 7TWO 4.7%

Network GO! 4.6%

Network 7mate 3.4%

Network ONE 3.3%

Network ABC2 3.0%

Network ELEVEN 2.9%

Network ABC News 24 1.0%

Network ABC3 0.7%

Network SBS 2 0.6%

Network NITV 0.1%

Total network share:

Network 9 TTL 29.7%

Network 7 TTL 25.8%

Network TEN TTL 23.9%

Network ABC TTL 15.0%

Network SBS TTL 5.6%

Data copyright of OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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