Rock Posters launches a greener, sustainable street poster
Rock Posters is taking a step towards sustainable outdoor advertising, with 100% recycled, post-consumer waste Australian-made paper.
The announcement:
Rock Posters, Australia’s most established street poster company with the largest national network, has become the market leader in sustainable outdoor advertising by offering its clients the option to print on a greener, more sustainable paper source.
Marcus Seal, General Manager of Rock Posters, said: “Over the years, artists such as Jack Johnson and John Butler emerged as pioneers by adopting sustainable practices. They were able to force the system to bend to their will and in turn lessen their impact on the environment from every angle.”
“Rock Posters has drawn inspiration from these artists and continues to audit its own processes. So began the search for a better alternative to “partially recycled” paper. A paper that doesn’t require a tree to be grown then cut down, nor shipped across hemispheres for use in Australia,” Seal added.
In collaboration with Spicers, Rock Posters sourced “Revive Laser”, a paper specifically sheeted for Rock Posters’ large format dimensions.
Cyndi Setia, Marketing & Design Manager from Spicers commented: “Revive Laser paper is 100% Australian made and produced from 100% Australian wastepaper which delivers better environmental and social outcomes compared to imported recycled papers. Revive Laser is FSC® Recycled Certified, reduces Australian landfill, creates Australian jobs, has zero freight carbon emissions, and is certified as Carbon Neutral. Rock Posters decision to use Revive Laser paper will have a lasting and positive impact on the industry.”
Marcus Seal added: “Rock Posters is fully committed to greening our business. By providing sustainable products and services we are an ideal partner for like-minded artists and companies who want to provide an assurance to their fans or clients of their green credentials.”
Source: Joy Clark & Associates
