F.Y.I.

Rocket Fuel announces new hires and promotion as Sydney office expands

Rocket Fuel has appointed a director of strategic accounts, senior analyst and account manager to its Sydney office as well as has promoted Linda Nguyen to the new role as head of platform.

The announcement:

Rocket Fuel ANZ continues to expand its Australian team appointing a Director of Strategic Accounts, Senior Analyst and Account Manager to their Sydney office. Rocket Fuel has also promoted Linda Nguyen to the newly created role of Head of Platform.

Phil Murrell, former Sales Director at Rocket Fuel UK, has journeyed across the pond to join Rocket Fuel Australia as Director of Strategic Accounts. Murrell has previously held senior sales roles at both online networks and publishers including Virgin Media and Kontera. At Rocket Fuel UK he was responsible for leading Rocket Fuel’s sales team and driving revenue across their core products. As Director of Strategic Accounts Murrell will leverage Rocket Fuel’s predictive marketing platform to develop successful strategic customer partnerships.

Joining Rocket Fuel Australia as a Senior Analyst, managing analytics and insight delivery across the Australia and New Zealand market, is Sam Elassad. Having previously working with Commonwealth Bank and Ernst & Young, Elassad is a seasoned analytics professional with over six year’s experience in analytics strategy, consulting and customer insights. Elassad aims to embed a culture of data-driven decision-making with local clients through insights that complement Rocket Fuel’s technology.

Also joining the team is Rachel Williams who will take on the role of Account Manager. Williams started out at MCN in the agency sales team working across several agencies in a post sales capacity. As an account manager Williams will manage and grow agency and direct accounts.

Further accelerating Rocket Fuel’s transformation into a SaaS-based, artificial intelligence powered, platform solutions company, Linda Nguyen has been promoted to the newly created role of Head of Platform. Linda will be responsible for driving widespread adoption of Rocket Fuel’s Predictive Marketing Platform across current and prospective clients. Nguyen works in conjunction with the sales team to qualify, pitch, and negotiate platform opportunities while simultaneously leading the support team in training and on-boarding new clients. She manages the relationships and the delivery of solutions for Rocket Fuel’s platform clients including direct advertisers, agencies, and agency trading desks.

“The appointments reflect our commitment to building the definitive full funnel platform for predictive marketing,” said Rocket Fuel ANZ Country Manager, Mailee Creacy. “To evolve in line with the needs of our customers and the pace of change that our market is currently experiencing, we must tackle an ever challenging media landscape.  Rocket Fuel is ideally positioned to provide the industry-leading platform services to our customers, to help them manage the volume and velocity of data they face every day to drive better ROI and smarter marketing outcomes.”

Source: Rocket Fuel

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