Rolling Stone Australia to relaunch with The Brag Media
Rolling Stone Australia is set to return to shelves, under a licensing agreement with Rolling Stone parent company Penske Media Corporation and in partnership with The Brag Media.
Rolling Stone Australia’s last print edition appeared on shelves in January 2018, before then-owner Paper Riot went into administration.
Rolling Stone published locally until January 2018 (February issue)
Launching in 2020, Rolling Stone Australia will publish content across digital, social, podcast, custom, video, merchandising, events and more, with the presence managed by The Brag Media and CEO Luke Girgis.
The Brag Media’s Poppy Reid will be managing editor and news director Tyler Jenke will be editor of the title. There will be a print aspect to the publication, but the frequency has not yet been revealed.
Rolling Stone Australia will feature original content as well as syndicated Rolling Stone content relevant to Australian audiences.
Rolling Stone president and chief operating officer Gus Wenner said the partnership is furthering on a ‘rich history’.
“This new partnership in Australia, where Rolling Stone has a rich history, allows us to give readers in this important market access to the brand’s unparalleled editorial content and world-class live events,” said Wenner.
The Brag Media is partnering with Rolling Stone to bring the title back to Australia
The Brag Media publishes Tone Deaf, Don’t Bore Us, The Brag and The Industry Observer. Girgis said he is delighted to be able to add Rolling Stone Australia to the lineup.
“Rolling Stone is the most iconic music brand of all time and has meant so much to music, entertainment, and politics for over 50 years. We are extremely privileged to have it join The Brag Media family,” he said.
“The Brag Media will not only launch an Australian vertical on rollingstone.com, but we will also be representing all the Rolling Stone Australian audiences across the international sites and social media accounts.”
Rolling Stone Australia first launched in 1970 as a supplement in magazine Revolution, through a partnership between Revolution publisher Phillip Frazer and Rolling Stone owner Jann Wenner. In 1972, it was launched as its own property, published fortnightly.
The magazine changed hands in 1975, relocating from Melbourne to Sydney, before shifting to a monthly edition in 1980. 1987 saw it change hands again, and again in 1992, before it celebrated its 25th year in 1998.
A deal in 2008, which saw publisher Next Media purchased by Worseley Media, handed Rolling Stone Australia to ACP Magazines, where the title was relaunched. In 2012, when ACP was acquired by Bauer Media Group, Paper Riot acquired the title, before going into administration in 2018, resulting in the end of the publication.
At the beginning of 2019, it was announced Rolling Stone would return to the market, with the call put out for contributors. Before its demise, Rolling Stone Australia was the longest-standing international edition of the title.
topics
ACP Magazines
Bauer Media
Bauer Media Group
Luke Girgis
Matt Coyte
Paper Riot
Poppy Reid
Rolling Stone
Rolling Stone Australia
The Brag Media
Tyler Jenke
