Rolling Stone creates radio station with Pandora to complement print magazine
Rolling Stone magazine has partnered with music streaming service Pandora to create monthly playlists, including audio messages and songs from featured artists.
The partnership aims to provide a soundtrack to readers as they flip through the magazine, hearing the songs of the artists seen on the pages.
The radio station ‘Rolling Stone Radio’ launched today and will include artists from this month’s ‘Future Is Now’ section.
Matt Coyte, publisher at Rolling Stone, said: “We’ve had feedback from a lot of readers who have suggested it might be cool to have a soundtrack to the magazine, so they could listen to the music while they read the issue.
“It’s great that Pandora have been so willing to work with us on creating a station that works with, or without, the magazine in front of you.”
Rick Gleave, Pandora’s director of business development and partnerships, said: “Through this partnership we will continue providing music lovers a unique way to discover, enjoy and immerse themselves in the music they love thanks to one of the industry’s biggest influencers.”
Linkedin