CMOs need to take ‘accountability’ for agency transparency says Virgin marketing boss

Chief marketing officers need to be accountable for their own agencies and put the “right conversations” in place around transparency, Virgin Australia’s chief marketing officer Inese Kingsmill has said.

Commenting on the industry issue of transparency, Kingsmill told the audience at Mumbrella’s Travel Marketing Summit yesterday it is the advertiser’s responsibility to ensure transparency occurs across each of their agencies.

Kingsmill at Mumbrella’s Travel Marketing Summit yesterday.