News

Roo & Ditts renew breakfast spot with Triple M Adelaide

Triple M Adelaide breakfast duo, Mark Ricciuto and Chris Dittmar, have renewed their contract for another three years.

Starting out in Triple M’s drive slot in 2011,  the pair moved to breakfast in June 2014 as part of the Southern Cross Austereo owned station’s attempt to move off the bottom of Adelaide’s commercial M radio ratings.

In the last Adelaide radio survey, Triple M was third of the commercial FM stations with an audience share of 9.9, ahead of HIT107’s 8.3% but well behind Nova’s 10.5% and Mix102.3’s 15.4%.

The Roo and Ditts breakfast show took a 10.3% share in its timeslot, beating Nova’s Lewis & Lowe who took 10% and HIT’s Amos, Cat & Angus’ 6.7%, but well behind Mix’s Jodie and Soda’s audience share of 13.9%.

FIVEaa’s David Penberthy and Will Goodings on the AM band however won the last survey’s breakfast timeslot with a 14.4% share.

Southern Cross Adelaide’s General Manager James Pedersen said, “Roo & Ditts have seen consistent
audience growth since moving into the Breakfast shift in 2014. They are both ultimate team players
and this is reflected in their popularity with listeners as well as within the Triple M team.”

Ricciuto added, “People always ask me if I hate getting up early, but I actually love watching the sun rise and talking about the big topics that matter most to the people of South Australia.

“When I signed this contract, I had a choice between working three more years with Ditts or getting six
kids ready for the day ahead. My wife Sarah wasn’t too happy when I chose Ditts.”

Dittmar said, “I feel very lucky, I love what I do and I work with one of the best blokes and a fantastic
team. Though, it hasn’t been lost on me that Roo has hung onto me and my squash career to further
himself.”

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.