Ten execs have ‘no regrets’ on time with MCN as they look to build out an ‘agnostic’ sales team
Growing revenue share and creating an ‘agnostic sales team’ will be focuses for Ten boss Paul Anderson and newly appointed chief sales officer, Rod Prosser, once Ten leaves the MCN sales joint venture.
The pair, who yesterday announced the CBS-owned network would end its contract with Multi-Channel Network from January next year, said they would seek to build “best of breed” team which includes television experts and digital experts. But, they added, they had no regrets about the last three years of work with MCN.
Proser has been appointed chief sales officer of the soon-to-launch sales department
“This is about really taking our destiny in our own hands. The world’s changed a lot in the last three years since we entered the relationship with MCN. The ad-world has changed, the audience has changed and we’ve had a change of ownership,” Anderson said.
Love the term “agnostic” viz inhouse sales team. “ The answer is 10, now what was the question?”.
Rodney is a great operator. He understands the market and will build a great team that will challenge the incumbents.
The MCN offering was lazy and Pay TV focused……shortly there will e a new player in town and that will be good for all commercially.
Lack of sales revenue from MCN is one of the key factors which helped Ten make the decision to bring sales back in house.
revenue is linked to ratings and no matter what spin doctor spins, their revenue share of pie may well be in line with their ratings commercial share of pie. I worked their when number 96 and prisoner where hits so a couple of decent shows doesn’t make a schedule for prime time.
CEO Paul Anderson needs a reality check. He has been CEO for the last four years and presided over hundreds of job losses, voluntary administration and shareholders losing everything. One wonders how and why he is still at the helm.
Your Network is running a poor third and you are hiring more sales people!
You need the programs before you need a sales team!
CBS will get the message soon enough and realise short term profits made from licence fees and overseas programming deals will come to an end.
Then, and maybe then, a visionary will be brought in to get the network up and running for the sake of the viewer and the hardworking staff.