Rookie balloon pilot steers NRMA Insurance brand campaign
A couple celebrating their wedding anniversary in a hot air balloon sailed over the Hunter Valley by a first-time pilot is the idea behind a new brand campaign launched by NRMA Insurance.
http://youtu.be/I7CsMaWKt_M
The campaign will run alongside and, in between, product campaigns to break over the coming weeks.
Credits:
- Creative agency: Whybin\TBWA\Tequila
- Production Company: Revolver
- Director: Justin Kurzel
- Media Agency: Mediacom
- Production House Executive Producer: Michael Ritchie
- Production House Producer: Caroline Barry
topics
NRMA Insurance
Bloody funny but I wish you hadn’t spoiled it mumbrella!
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This strategically strong, nice work whybins
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Good idea, but the script had one flaw. The pilot should’ve specified that it’s his first time IN A HOT AIR BALLOON too. At the moment it just looks like an awkward pre-cursor to a threesome, with the pilot needing some Dutch courage.
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i wanna go on a hot air balloon!
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