Rory Sutherland announced for new marketing science conference MSiX

rory sutherlandBritish advertising legend Rory Sutherland is to deliver the keynote at a new conference on behaviour change curated by consumer psychologist Adam Ferrier and organised by Mumbrella.

MSiX, the Marketing Science Ideas Exchange, will take place in Sydney at the end of next month.

msix logo

The conference is the first of its type in Australia dedicated to the interface between behavioural science and marketing.

Ferrier announced MSiX in a packed session on behaviour science at the Mumbrella360 conference yesterday.

Sutherland, who is vice chairman of Ogilvy Group, is one of the world’s most in demand advertising speakers including several celebrated  TED speeches. MSiX will be his only public appearance during a short visit to Australia.

Adam Ferrier

Adam Ferrier

MSiX curator Adam Ferrier is Australia’s best known practitioner of behaviour change in marketing.

The Gruen Planet regular is chief strategy officer of Melbourne-based agency Cummins & Partners and was previously the global head of behavioural science for Naked Communications.

Ferrier’s new book The Advertising Effect: How To Change Behaviour was published last week. He also writes the Answers For Adam column for Mumbrella.

Bri Williams

Bri Williams

Paul Fishlock

Paul Fishlock

Other speakers at MSiX include Paul Fishlock, who founded Behaviour Change Partners just over two years ago. Fishlock – the F in BMF – was also chairman and ECD of The Campaign Palace.

Also on the program is behavioural specialist Bri Williams, the author of 22 Minutes to a Better Business. Williams is believed to be Australia’s only specialist in applying behavioural economics to everyday business issues.

And organisational culture expert Jon Williams, managing partner of PwC’s People Business, will also present.

The conference takes place on July 30 and will be followed by a day of workshops with a limited number of places.

Further details of the event, including a detailed speaker lineup, will be revealed in the coming days on the MSiX website via this link.

In a video message, Sutherland said: “The appetite, ability and enthusiasm in Australia is remarkable in this field. It’s very important to marketing because it gives us a science to call our own which we can use to defend and explain what we do.

View Sutherland’s message:


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