Rory Sutherland announced for new marketing science conference MSiX
British advertising legend Rory Sutherland is to deliver the keynote at a new conference on behaviour change curated by consumer psychologist Adam Ferrier and organised by Mumbrella.
MSiX, the Marketing Science Ideas Exchange, will take place in Sydney at the end of next month.
The conference is the first of its type in Australia dedicated to the interface between behavioural science and marketing.
I’ll be there
Sound great
Is Adam prepping Rory not to over use theories.
Rory’s best work is still his TED speech espousing the use of Supermodels to serve free champagne on the Eurostar as opposed to spending billions of euros on a track upgrade……
Or speak with an english accent.
A great initiative!
Rory has assured me he’ll be wearing platforms, don a fake beard, remove all piercings, and sport a monocle.
Cheers.
From B.S. to b s, a sign that marketers in Australia are maturing. Promises to be an “unconvention” – a different sort of marketing conference.
Bri and Rory are going to ROCK the house!
Nice price framing effect on the ticket structure.
Was planning to go until I saw the prices… Ludicrous.
Hi Tom
The price for the conference is not dissimilar to other world class events. The second day provides the opportunity to participate in small group workshops with some of the world’s great marketing brains. We’ve priced MSiX to reflect the calibre of the speakers.
Cheers
Martin – Focal Attractions
I thought it was a “social experiment” to see which suckers would open their wallets that far.
😉