Rory Sutherland announced for new marketing science conference MSiX
British advertising legend Rory Sutherland is to deliver the keynote at a new conference on behaviour change curated by consumer psychologist Adam Ferrier and organised by Mumbrella.
MSiX, the Marketing Science Ideas Exchange, will take place in Sydney at the end of next month.
The conference is the first of its type in Australia dedicated to the interface between behavioural science and marketing.
Ferrier announced MSiX in a packed session on behaviour science at the Mumbrella360 conference yesterday.
Sutherland, who is vice chairman of Ogilvy Group, is one of the world’s most in demand advertising speakers including several celebrated TED speeches. MSiX will be his only public appearance during a short visit to Australia.
MSiX curator Adam Ferrier is Australia’s best known practitioner of behaviour change in marketing.
The Gruen Planet regular is chief strategy officer of Melbourne-based agency Cummins & Partners and was previously the global head of behavioural science for Naked Communications.
Ferrier’s new book The Advertising Effect: How To Change Behaviour was published last week. He also writes the Answers For Adam column for Mumbrella.
Other speakers at MSiX include Paul Fishlock, who founded Behaviour Change Partners just over two years ago. Fishlock – the F in BMF – was also chairman and ECD of The Campaign Palace.
Also on the program is behavioural specialist Bri Williams, the author of 22 Minutes to a Better Business. Williams is believed to be Australia’s only specialist in applying behavioural economics to everyday business issues.
And organisational culture expert Jon Williams, managing partner of PwC’s People Business, will also present.
The conference takes place on July 30 and will be followed by a day of workshops with a limited number of places.
Further details of the event, including a detailed speaker lineup, will be revealed in the coming days on the MSiX website via this link.
In a video message, Sutherland said: “The appetite, ability and enthusiasm in Australia is remarkable in this field. It’s very important to marketing because it gives us a science to call our own which we can use to defend and explain what we do.
View Sutherland’s message:
I’ll be there
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Sound great
Is Adam prepping Rory not to over use theories.
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Rory’s best work is still his TED speech espousing the use of Supermodels to serve free champagne on the Eurostar as opposed to spending billions of euros on a track upgrade……
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Or speak with an english accent.
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A great initiative!
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Rory has assured me he’ll be wearing platforms, don a fake beard, remove all piercings, and sport a monocle.
Cheers.
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From B.S. to b s, a sign that marketers in Australia are maturing. Promises to be an “unconvention” – a different sort of marketing conference.
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Bri and Rory are going to ROCK the house!
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Nice price framing effect on the ticket structure.
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Was planning to go until I saw the prices… Ludicrous.
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Hi Tom
The price for the conference is not dissimilar to other world class events. The second day provides the opportunity to participate in small group workshops with some of the world’s great marketing brains. We’ve priced MSiX to reflect the calibre of the speakers.
Cheers
Martin – Focal Attractions
I thought it was a “social experiment” to see which suckers would open their wallets that far.
😉
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