Rosemary Health launches first campaign via Milk + Honey United

Milk + Honey United has released a campaign for its client digital healthcare and pharmacy service Rosemary Health.

The integrated brand campaign is the first from the company, and features animated people singing and dancing.

The 90-second spot sees a claymation-style band sing about how Rosemary makes patients “feel better”, including when someone is stuck on the loo or dealing with a huge pimple.

There are 60-second, 30-second, 15-second and 6-second spots for this campaign.

Rosemary CEO and cofounder Romain Bonjean said: “Milk + Honey United has been a great strategic and creative partner on our exciting new branding.

“Their impact on our business was felt on day one and their experience and collaborative style resulted in a brand campaign which will set us up for success, both now and long into the future.”

Milk + Honey United cofounder Steve Jackson commented: “Too often, the healthcare industry leaves people feeling worse for their interaction with it, not better. By removing the pain points, Rosemary has made healthcare a healthier, happier experience. From the song to the characters, we wanted to reflect this by creating a campaign that makes you feel better every time you interact with it.”

Milk + Honey United cofounder Andy DiLallo added: “It’s been a privilege to build this brand from the ground up, and help define a new category so ripe for disruption.”

Managing director at Milk + Honey United, Hazelle Klønhammer, said: “With a strong track record of launching brands, finding a unique place for Rosemary in the market was right in our sweet spot. The most compelling brands have an ambition to resolve a tension. The healthcare system is in major need of an overhaul. This sets us up to deliver against that by not accepting the status quo, instead leading the fight for another way forward.”

The campaign is on digital, website, social, and out-of-home.

One of the campaign’s assets

Milk + Honey United was founded back in 2020 by DiLallo and Jackson.


Client: Rosemary Health, Sydney

Agency: Milk + Honey United, Sydney

Production/Animation: Cirkus, New Zealand

Music & Sound: Squeak E. Clean Studios

Media Agency: Wavemaker & Webprofits


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