Ross Raeburn departs UM to take up CEO role at Ansible Australia

UM Australia CEO Ross Raeburn is set to become CEO of IPG Mediabrands’ mobility solutions business, Ansible.

Raeburn joined UM in September 2015, and prior to that was managing director of Soap Creative for almost five years.

Ross Raeburn

Raeburn replaces Scott Player, who has been the CEO of Ansible Australia for more than two and a half years. Mumbrella understands he has taken a senior role outside of Mediabrands.

From July, Raeburn will work at Ansible, while IPG Mediabrands Australia CEO Danny Bass becomes interim leader for UM.

Commenting on the appointment, Bass said placing Raeburn as an executive at Ansible was “a true measure of the important role Ansible plays” in the business.

“Ross’ career pedigree and passion has been in digital and mobile, having led Soap Creative until he joined Mediabrands two years ago.”

He added Raeburn has been an outstanding CEO of UM Australia, leading wins on clients including Tourism Australia, Lion and Optus/Virgin Mobile.

Raeburn said he was proud of UM’s success but was looking forward to working at Ansible.

“I’m excited to now join the Ansible team and continue working with incredible brands and progressive marketers to develop genuinely valued and relevant consumer experiences. Ansible’s culture of innovation and dedication to develop it’s own products and IP will remain a key area of focus”.

Bass added: “UM is one of the Australian media industry’s most iconic agency brands and its leadership naturally is of the highest importance to the agency and to the overall Mediabrands group.

“From July, I will take responsibility for running UM on an interim basis while we finalise recruitment of a UM leader who can continue to innovate this powerhouse agency.

“I am very much looking forward to continuing a close working relationship with Ross as he prepares to transition from UM to Ansible.”

IPG’s mobile agency Mnet rebranded to become Ansible in 2016.


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