Rotten Tomatoes stays, but content to be centralised in LA
A spokesperson for Flixster in the United States has told Encore that the company is “absolutely committed to continuing the localised versions of Rotten Tomatoes in the UK and Australia”.
The statement, sent by email to Encore, added that the company is “centralising editorial content in Hollywood”, and that “one editorial position in each location is being affected, but localised content for each market will continue to be created and will remain part of Rotten Tomatoes.”
The ‘centralisation’ aims to “bring fans closer to where the movie action is, and we’ll be bringing more of Rotten Tomatoes’ acclaimed content to users of both Rotten Tomatoes and Flixster”.
Encore understands that Flixster, the social movie site which acquired Rotten Tomatoes from IGN Entertainment last January, was considering whether or not it would continue to operate an Australian office.
“[Rotten Tomatoes UK/Australia] have been enormously successful and popular with cinemagoers. Rotten Tomatoes will continue featuring localised content for each market, as well as the best (and worst) reviews from critics in Australia and the UK. The addition of Flixster adds a new audience and creates an online movies leader in both markets. We want to continue the momentum that our fantastic local teams have created,” said John Singh from J2 Communications on behalf of Flixster.
The website is currently online and updated with yesterday’s Oscar results, but it has not been updated with Monday’s Australian box office data.
