Roxy Jacenko and husband Oliver Curtis launch new PR business venture targeting China

High-profile public relations practitioner Roxy Jacenko is launching a new business, 18 Communications, targeting Australian companies which want to raise their profile in the hard-to-crack Chinese market.

The owner of Sweaty Betty PR is going into business with her husband, Oliver Curtis, who was released from Cooma Correctional Centre 18 months ago after serving time for insider trading. 

Due to Curtis’ conviction, he is disqualified from managing corporations until June 2022. He will be 18 Communications’ chief operating officer, and told The Daily Telegraph this weekend it’s all above board.

“I haven’t been banned to work. It’s just simply being a director,” he told the News Corp publication.

Jacenko said she was good at counting the money anyway, and that the reunited couple form a “deadly duo”.

“It’s taken some adjusting for both of us, but there is no doubt we are a deadly duo with his back-end and strategic ability mixed with my my creative comms ability, and I am very excited to see the business evolve even further.”

18 Communications will aim to help Aussie businesses build a presence with the Australian-Chinese community, and then launch into mainland China

Jacenko founded Sweaty Betty PR in 2004 and is a staple of Sydney’s tabloid and gossip columns. She also placed third on the third season of Celebrity Apprentice Australia.

Sweaty Betty PR works with food, retail and fashion clients including Chargrill Charlie’s, Pierre Haddad Hair and L’Occitaine.


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