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Royal Australian College of GPs aim to highlight importance of a good GP in new campaign

The Royal Australian College of General Practitioners has launched a campaign in an effort to increase public awareness of the importance a GP plays in a family’s life.

The campaign, created by The Shannon Company, tracks the lifecycle of a “good GP” and his relationship with a couple as they move through life, and its various health challenges.

At the heart of the campaign is a two-minute long TVC to be shown in cinemas. This is supported with 30, 60 and 90 second ads, posters in GP practices and digital.

Managing partner with The Shannon Company, Ian Forsyth said in a statement: “Royal Australian College of General Practitioners  members have made it clear they want their organisation to play a stronger advocacy role, highlighting the critical importance of primary health care and the outcomes it delivers for patients and communities.

“No group of people has more conversations with Australians about their health, oversees more treatments, and has as much responsibility for the well being of our nation as the members of the Royal Australian College of General Practitioners.

“As policy makers look for ways to make the health system more sustainable, increasingly it needs to be GPs to whom they turn for knowledge, advice and support.”

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