Royal Caribbean Cruises appoints Frank PR

Frank PR has been appointed as the public relations agency of record for Royal Caribbean Cruises following a competitive pitch process, Mumbrella can reveal.

The agency will work across the cruise line’s three brands, Royal Caribbean International, Celebrity Cruises and Azamara.

Frank PR will also be responsible for developing creative campaigns for the three key brands.

Adam Armstrong, managing director at Royal Caribbean Australia, said in a statement: “After an incredibly competitive pitch process, we selected Frank because they blew us away with their creative thinking, but also their ability to put themselves in the shoes of our target consumers.”

Amy Whittaker, director at Frank PR, said: “The cruising business is one of the fastest growing sectors in travel and tourism, and Royal Caribbean Cruises is recognised as one of the biggest innovators in the space. It’s very exciting to working with them and we’re delighted to have the opportunity to work across such three distinct brands, and to create talkability for each accordingly.”

Frank PR’s other clients include Deliveroo, 20th Century Fox and Fiji Airways.


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