Doug the stubborn batsman leads Aldi’s Christmas campaign
Aldi has released its 2017 Christmas campaign, created by the budget supermarket’s long-standing creative agency of record, BMF.
The 90 second TVC tells the story of Doug, a stubborn batsman whose backyard cricket innings drew people from far and wide. Eventually the lure of the spread proves too much for Doug, who gives up the cricket to dig into Christmas lunch.
‘The More The Merrier’ campaign leaves the brand until the very end, following in the Christmas ad tradition of companies like John Lewis and David Jones.
The longer ad will be supported by a series of shorter retail TV ads detailing products for entertaining, feasting, gifting and decorating.
The integrated campaign is also supported by digital display, outdoor, social, POS, eDMs, ALDI catalogues and online.
“It’s been a big year for ALDI. We’ve launched a new brand positioning, rolled out a new retail platform, and managed to squeeze in the implementation of a new global logo – alongside our regular campaign activity. Now, it’s time to tell a good old-fashioned Christmas story that’s celebrating an authentic Aussie legend,” said BMF creative director Alex Derwin.
“We’ve celebrated the joys of the perfect Aussie Christmas for the last five years. We’ve stayed true to that, but moved it up a notch. Enter stage left an epic Christmas fable done in a perfect Aussie way that invites everyone to join in the festive feast of Merriment. We’re very proud and we hope it tickles your fancy,” said BMF managing director, Steve McArdle.
Credits
Creative agency: BMF
Executive Creative Director: Cam Blackey
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Copywriters: Hans Christopher Berents and Tom Johnson
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Rose Flowers
Account Manager: James Arnold
Account Executive: India Gates
Senior Agency Producer: Emma Friend
Director: Hamish Rothwell
Production Company: Goodoil
Producer: Llew Griffiths
Executive Producer: Sam Long
DoP: Germain McMicking
Casting: Alison Meadows @Mullinars
Art Director: Guy Treadgold
Post Production: ALT FX
Editor: Peter Sciberras @ARC
Music: Elliot @Turning Studios
Sound Design / Audio post: Tone Aston @Rumble Studios
Art Buyer (Print): Basir Salleh
Photographer (Print): Gavin Johns
Client Credits:
Marketing Director: Mark Richardson
Marketing Manager: Kylie Warnke
Marketing Assistant: Katherine Franulovich
Media Agency: Zenith
Love it!
Well done BMF
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Does anyone know who plays the batsman in the ad
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Can you tell what the music is and can you buy it. It’s so good that it leaves you wanting more. Such a good ad. Aldi just keeps doing it so well thank you. The ad agency really knows it’s business.
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Looks like the guy in the BCF advert.
CAN ANY ONE CONFIRM THAT..
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