M.J. Bale takes weatherman to hottest places on Earth promoting its ‘coolest suit on the planet’

September 25, 2017 9:56

Suit company M.J. Bale has promoted its cool wool summer suit range by following UK weatherman Alex Beresford to the hottest places on Earth.

Beresford read the weather in a M.J. Bale suit via Facebook Live for 11 days in 42 degree heat in Dubai, 39 degree heat in Rajasthan and 44 degree heat in the Sahara Desert.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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M.J. Bale takes weatherman to hottest places on Earth promoting its ‘coolest suit on the planet’

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