Royals appoint former CHE creative team

The Royals have appointed former CHE creative team Mikey Tucker and Gareth Sweet to head up creative campaign direction under the agency’s co-founder and creative director Nick Cummins, with DT Digital’s Renae Englert also joining an an account director.

The duo most recently were at CHE, Tucker having been with the agency as senior art director for two-and-a-half years while Sweet’s stint as senior integrated copywriter was just over a year.

Royals director Andrew Siwka said: “We’re quickly building a fantastic creative brains trust; a club comprised of creatives, artists, coders, social minds, hackers and developers.

“We’re an eclectic bunch, but the cohesive ingredient is a passion for interestingness and hunger for knowledge. Watch this space.”