The Royals named lead creative agency for Sensis White Pages

SensisSensis’ White Pages has appointed The Royals as lead creative agency following a three-way competitive pitch, Mumbrella can reveal.

The agency will be responsible for reasserting White Pages’ “leadership position” for connecting Australians and Australian businesses.

Andrew Siwka, director at The Royals, said the team was “excited by the opportunity to help re-establish one of Australia’s iconic businesses.”

“We had been involved in a series of product innovation projects with Sensis over the last couple of years but this takes the relationship to another level. It also serves to reinforce how our product development and innovation competencies combine with our strategic capabilities to create a unique and powerful proposition for our clients.”

It is not clear which other agencies competed in the pitch.

The appointment follows Sensis taking its media buying in-house following a strategic review and media pitch.

Hayley Jovanovic, go to market manager, Sensis White Pages, said: “We were impressed by the depth of talent across the entire team and the speed with which they grasped the fundamentals of our business. We look forward to working with them.”

Accrording to Mumbrella’s sister site The Source Sensis White and Yellow Pages has a main media spend of $7.65m.

The Royals clients include Campari Group, Jetstar, Qantas, Fairfax, MTV and Intel.

Miranda Ward


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