RSL encourages Australians to hold vigils at home this ANZAC Day
In lieu of traditional ANZAC Day services, the Returned Services League (RSL) is requesting that Australians ‘Light up the dawn’ on Saturday by holding their own private ceremonies at home.
The television spot was written and produced by Brother & Co over the Easter long weekend. It was shot by Cartel Films, abiding by the strict social distancing regulations.
Ray James, acting president of RSL NSW said that despite the current conditions in Australia, it was important to continue paying respects to service personnel.
“While this pandemic has seen the cancellation of services and marches across the country, nothing can ever take away the importance of ANZAC Day. The qualities of the ANZAC Spirit, courage, endurance, humour, ingenuity and mateship, will help us honour and show respect for our service personnel past and present. The call to action to stand and remember encourages all Australians to pause and reflect on what ANZAC Day truly means,” James said.
Co-founder of Brother & Co, Piet Human, said: “The spirit of the ANZAC is the spirit of Australia. Mateship, resilience, a sense of humour in dark times. It’s us at our best when things are at their worst. And who better to remind us that these qualities have seen us, and will again see us through great adversity than our greatest heroes.
“This year the message to stand and remember for a moment to recognise who we are, because of who we lost and what we’ve sacrificed is more important than ever.”
A service will be streamed on the RSL website at 6am on 25 April.
The initiative has also been supported by the Outdoor Media Association, which donated space on its digital signs to make Australians aware of the at home vigils and digital live stream.
