IAB expands board with executive tech council representation

IAB Australia has announced that the chair of its executive tech council will now be represented on the board, with Rohan Creasey, country manager ANZ for Rubicon Project and chair of the council since June last year, named as the first representative.

IAB said the expansion of the board will provide greater industry representation, and Creasey will bring technical insights to shape board discussions on standards, guidelines and industry issues.

The executive tech council is made up of representatives from the likes of Adobe, Google, Integral Ad Science, LinkedIn, News Corp, Spotify, The Trade Desk, Twitter and Verizon.

Rohan Creasey will be the executive tech council’s representative on the board

“As the market continues to evolve and broaden, it’s imperative for the IAB Australia Board to do so as well,” said Matt Rowley, chair of IAB Australia and CEO of Pedestrian Group.

“I’m very proud of the diversity across our Board and the appointment of an Exec Tech Council representative will ensure we continue to have a breadth of voices and perspectives to reflect the wide range of IAB Australia members”.

Creasey added that feeding suggestions directly from the council to the board will be mutually beneficial.

“I’m honoured to have the opportunity to represent the ETC on the IAB Board and to facilitate a more efficient flow of information between the Councils and the Board,” he said.

‘There is significant value in providing feedback directly from the front lines to the Board and in turn, the ETC will gain leadership and guidance from the Board. Together, this mutually beneficial exchange will result in significant improvements for our industry.”

The board contains representation from News Corp, Pedestrian Group, REA Group, Simpsons Lawyers, The Guardian, Facebook, Seven, Google, Verizon Media, and now, its executive tech council.


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