RSPCA and Engine want Queensland pet owners to ‘desexify’ their furry friends
RSPCA is urging pet owners to ‘desexify’ their pets in its annual desexing campaign.
Created by Engine, the campaign attempts to portray how a pet might be perceived by the opposite sex, then urging pets to ‘desexify’ their pet by using the 20% off desexing promotion.
https://youtu.be/xoLv6u_M18w
Engine creative director, Kory McAvoy, said: “This time round we decided to give pet lovers an insight into how their pets could be perceived by the opposite sex.
“We were lucky to have a client with a great sense of humour and collaboration partners who really went above and beyond to bring their all to the project.”
The campaign is running across TV, radio, digital and social.
Credits
- Creative Agency: Engine Group
- Kory McAvoy – Creative Director / Senior Creative
- Ken Roney – Creative Director
- Kieryn Humphries – Senior Creative
- Jon Pickersgill – Senior Creative
- Mark Smith – Senior Creative
- Sarah Deery – Account Director
- Sarah Ferguson – Account Director
- Caz Vize – Agency Producer
- TV Production – The Producers
- Director – Mitch Kennedy
- Producer – Tanya Spencer
- Post Production – The Post Lounge
- Radio Production – The Post Lounge
- Radio Voice Over – Paul Davies
- Photographer – Alex Buckingham
- Retouching – Derek Leong
- Producer- Katrine Bowman
- Assistant – Steve Bull
- Digital Production – Muse Interactive
- Developer – Lachlan Nuttall
- Media agency – MEC Brisbane
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