Morning Update: Havas wins Post-it war; Twitter axes @; Esquire’s new editor; RedBull invests in GoPro
Ad Week: Havas Worldwide Just Dropped the (Giant) Mic on Canal Street’s Post-it Wars
Two weeks after the Canal Street #postitwars began with a single word, “HI,” one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of a mic drop.
It took the agency about four hours on Monday night to complete the image you see above. It was finally wrapped up at about 11:30 p.m. Check out its creation in the time-lapse video here from the 7th floor..
The Washington Post: Twitter says goodbye to all ‘.@’
Twitter announced a plan to make itself simpler Tuesday by, among other things, removing the need for a popular, improvised equivalent of a stage whisper. The changes are the latest iteration of the microblogging site’s attempts to make itself more appealing to new users. For instance, a few months ago, it changed its “favourite” button — a way to interact with a tweet without actually writing a reply — to the more universally understood “like” button.
The company clearly believes that it needs to change some things to attract and keep new users, but doesn’t seem inclined to change anything so radically that it would upset loyalists enough for them to leave.
Ad Week: Esquire’s New Editor Wants to ‘Reimagine the Way Fashion Can Be Done’
Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden
Adweek: Growing up, were you an Esquire reader?
Jay Fielden: Sure I was. I tell this story in my first editor’s letter, when I was about 13 or 14 and growing up in San Antonio, I started getting into magazines, and Esquire and The New Yorker were two magazines that I just got curious about and wanted to know more about.
Campaign Live: Red Bull buys equity in GoPro amid global content deal
Red Bull and GoPro are joining forces in a global partnership to produce content after the energy drink brand took out an equity stake in the camera maker.
GoPro’s product and brand will have exclusive access to Red Bull’s 1,800 events across the world, while the companies will share content rights on co-productions. Content will be distributed across both Red Bull and GoPro’s online channels.
We may be getting a new way to use Foursquare. The location-based recommendation company today announced Marsbot, an iOS app for the service that aims to provide tips for where to eat and drink in the moment. “Our goal: create a product that tells you where to eat or drink before you think to ask for it,” the company said in a blog post. “It would deliver contextually aware, proactive recommendations for awesome food and nightlife spots via the simplest communications channel possible: text.”
Campaign Live: Josh Krichefski sets out to be MediaCom’s change agent
Josh Krichefski grew up in north London watching a lot of commercials because his brother starred in one of the most celebrated ads of the 1980s. In the BT spot, a boy calls his grandmother, played by Maureen Lipman, to explain he’s failed all his exams apart from sociology, and she exclaims proudly: “An ‘ology’! He gets an ‘ology’ and he says he’s failed!” No wonder Krichefski and his brother liked to play “guess the brand” during the ad breaks when they watched TV.
https://youtu.be/B2G4zmW8Gsk
Ad Age: How Intel Is Helping to Solve the Declining Bee Problem
Intel is debuting a video documentary today called “Bees with Backpacks,” which shows how its technology is being used to help solve global problems — in this case tracking the decline of bee colonies worldwide.
The film, which is appearing on YouTube, Intel’s website and other channels, was created by Intel Global Production Labs (IGPL), an in-house video and content production studio that was launched in early 2015.
Mumbrella Asia: Endemol Shine aims for upmarket millennials with launch of talent network Icon Asia
Production company Endemol Shine Beyond has launched a local version of talent network Icon in Asia, positioning it as the most prestigious digital lifestyle network of its kind in the region.
Led by US YouTube personality Michelle Phan, the line-up of talent includesSichenmakeupholic from Thailand, Filipina Michelle Dy, Hongkonger Ross Kwan, Singapore’s Girl Who Cried Wolf and DMT Stylist from Australia. Watch a trailer for the network…
