Rubicon Project launches ad platform to help small and mid-sized businesses

Rubicon Project has launched a new system that will create and manage buying relationships with local and small-to-mid-sized business (SMB) advertisers through a simple user interface.

The announcement:

LOS ANGELES, CA – May 12, 2015 – Rubicon Project (NYSE: RUBI), a global technology provider leading the automation of advertising, today launched its Seller Cloud Self-Serve platform, empowering publishers and mobile app developers to create and manage 1:1 buying relationships with local and small-to-mid-sized business (SMB) advertisers through a simple user interface (UI).