Russel Howcroft-hosted doco on ad agency Mojo to air on ABC on 1 October
At 8:30pm on Tuesday, 1 October, the documentary on ad agency Mojo will go to air on the ABC.
The one-hour documentary is produced by CJZ, hosted by Gruen panellist and PwC’s chief creative officer Russel Howcroft, and will feature interviews with Paul Hogan, John Cornell, Ita Buttrose, John Singleton, Ian Chappell and insiders from Mojo.
Russel Howcroft said the show is part of his love letter to Aussie advertising
Mojo – Alan ‘Mo’ Morris and Allan ‘Jo’ ‘Johnston – was behind some of Australia’s most iconic ad campaigns after it was formed in 1979.
It was behind the 1984 Tourism Australia ad campaign featuring Paul Hogan, and the ‘C’mon Aussie, C’mon’ cricket push.
In 2016, after almost 40 years, the Mojo brand was retired by holding group Publicis.
“This is the story of how two unpretentious geniuses re-wrote the rule book in advertising. From ‘How do ya feel?’ to Paul Hogan putting ‘another shrimp on the barbie’. They had a hit parade of jingles and ads that did much more than sell products, they changed the way we thought about ourselves, and helped take a new Australian identity to the world,” said Howcroft.
“This is the beginning of my love letter to Australian advertising.”
Monday is the 30/09, Tuesday the 01/10
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You are correct, Marteau.
The day was wrong, rather than the date. The story has been updated to contain the correct information: Tuesday, 1 October.
Thanks,
Vivienne – Mumbrella
I hope you have read Adland by Ann Coombs Mr Howcroft!
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Proof that great advertising comes down to the ability to trigger emotion. And fuck all else.
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What happened to interviewing mojo originals like Ffrancis Allan (FRANO) a key creative director on all PBL ADS directed ALL the ads in England & Australia… plus opened Mojo NZ for the boys (Mo & Jo) … I worked on all the ads with Hoges as a producer so what about Tony Dick…. having worked at Mojo from 1980 for 10 years I feel this documentary will not have an honest view or any real substance ….
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That’s it Anne !
Let’s have a follow up doc interviewing all the people in Mojo.
Now that would be a very interesting insight.
That might educate people about the culture of success as a team.
C’mon ABC , give that a go !
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That’s it Anne !
Let’s have a follow up doc interviewing all the people in Mojo.
Now that would be a very interesting insight.
That might educate people about the culture of success as a team.
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Please note that the advertising campaign for Toohey’s beer was not seen in Queensland. So, its effect on Australia was not as significant as your program suggests. In those days, the Queensland beer was XXXX and no self-respecting Queenslander would be seen drinking Tooheys.
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