Russel Howcroft shows the funny side of old age
The Gruen Transfer’s Russel Howcroft will lead a panel of marketing experts at the Aged Community Services of Australia Conference (ASCA) – aimed inspiring aged care providers to market themselves more creatively.
The announcement:
A panel of marketing experts led by The Gruen Transfer’s Russel Howcroft, will treat ACSA twenty 10 national conference delegates to a humorous look into the world of marketing and prove that, despite reservations and stereotypes, aged care is a product to be sold just like any other.
Aged and Community Services Tasmania CEO and panel moderator Darren Mathewson said in the style of the ABC TV’s The Gruen Transfer some of the best and brightest minds in the advertising industry are featured on the panel which will challenge and dissect how advertising portrays the image of ageing.
“The panel will attempt to break down fears, stereotypes, long held notions about aged care and what getting old really means,” Mr Mathewson said.
“It is hoped the experienced panel will also inspire aged care providers from around the country to think more creatively about their own advertising and marketing activities.
“Turning getting grey into the must have accessory for the season is just one of the many highlights of the ACSA twenty 10 conference program which endeavours to challenge current trends and thinking the aged care industry, with a focus on the critical areas of food, technology and marketing.”
URSA created ACSA’s 2009 award winning “Can’t do it without you” Image Campaign which received industry accolades for the kevin87 video and The Campaign Palace recently walked away with five awards at the Australian Effies. For over 35 years, The Campaign Palace has been changing behaviour by understanding behaviour – at an analytical level The ACSA twenty 10 national conference runs from 19-22 September and presents an opportunity to focus attention on the challenges of the aged care industry and inspire fresh a fresh approach to supporting older people to make the most of their lives.
Source: ASCA press release
