Russel Howcroft to host new SCA podcast about media and marketing, ‘Brand New World’

PwC’s chief creative officer Russel Howcroft is the host of a new Southern Cross Austereo (SCA) podcast about how media and marketing are adapting to “the new normal”.

SCA said it made sense for Howcroft to host Brand New World because he “has become the public face of marketing” through his appearances on ABC’s Gruen, which has been on television since 2008.

The podcast launches today

The podcast launches today and features Thinkerbell co-founder Adam Ferrier, who also used to make regular appearances on Gruen. Future guests include marketing educator and speaker Mark Ritson, as well as CEO of TBWA Melbourne, Kimberlee Wells.

The series will explore how to build a brand during a crisis and beyond, how to communicate in a crisis, the role of brand resilience and saliency, and getting the channel mix right in difficult times.

Howcroft said the media and marketing industries are not immune to COVID-19’s disruptions.

“Both myself and SCA have a passion for building brands and businesses, so throughout this series we will talk to experts in the industry about how they are adapting to this brand new world,” he said.

“The COVID-19 global pandemic has created insane disruption across the world. And the marketing and advertising industry is no exception. We’re being forced to find new ways to build brands and communicate to our customers as their behaviour and priorities change. My job will be to tease out the insights, creativity and lessons, that will help us all get through this together. To help find the opportunity in the chaos.”

SCA’s chief marketing and communications officer, Nikki Clarkson, pointed out why it made sense for SCA and Podcast One to produce the podcast.

“SCA is in the business of growing our clients’ brands and businesses and this podcast is our way of providing some insights from the experts, to help marketers navigate through this changing landscape. The podcast will explore why great marketing and advertising will deliver successful outcomes for organisations both now and in the future,” she said.

“We are thrilled to have Russel host the series, and with his line-up of amazing guests, you can expect some robust discussions and new insights for all of us to learn from.”


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