Russel Howcroft to host new SCA podcast about media and marketing, ‘Brand New World’
PwC’s chief creative officer Russel Howcroft is the host of a new Southern Cross Austereo (SCA) podcast about how media and marketing are adapting to “the new normal”.
SCA said it made sense for Howcroft to host Brand New World because he “has become the public face of marketing” through his appearances on ABC’s Gruen, which has been on television since 2008.
The podcast launches today
The podcast launches today and features Thinkerbell co-founder Adam Ferrier, who also used to make regular appearances on Gruen. Future guests include marketing educator and speaker Mark Ritson, as well as CEO of TBWA Melbourne, Kimberlee Wells.
Nice work SCA – I’ve already been listening and discovered the The Great Covid Reset at the same time! Some great listening.
Great listen. Well done Nik, and all involved.