Russell Gilbert and petrol-head granny feature in new Midas ads
Auto servicing brand Midas Australia has launched a new TV campaign.
Created by advertising agency Circus, the campaign features a series of ads including comedian Russell Gilbert helping a rev-head granny, and a couple with car trouble on their wedding day.
The commercials will air across Foxtel and all free-to-air networks.
Credits:
- Advertising agency: Circus
- Production: Chesterfilm
- Director: Matt Bird
I saw them last night on TV.
I don’t mean to be rude, but I thought this was done in-house (to save money).
I like the idea of the ‘Midas Touch’ – that famous touch of gold. I feel the ads did not really do it justice. I thought it was too ‘in your face’.
Bring on the barrage of attacks 😉
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Is it meant to be this cheesy? Are we meant to think Russell is a real Midas person? Looks like someone who would do anything for the money.
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So which bunch of clowns came up with this?
And why is Russell not just playing himself?
Cliched and cheesy to the max.
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