Ryman Healthcare shows how it helps retirees ‘live remarkably’, via M&C Saatchi Group

Ryman Healthcare (Ryman) has released a new creative campaign with M&C Saatchi Group that spotlights how the retirement village provider helps people over the age of 65 live their best life.

The ‘Live Remarkably’ campaign stresses the benefits people receive when they choose to spend their later years at one of  Ryman’s eight villages. It cements the decision as “a remarkable choice, a smart, sophisticated, wise choice” that results in one’s “most remarkable life.”

“The third age of your life is not a time when things slow down. You have the time, means and freedom to do new things,” said Ryman’s general manager, marketing, Jade Lindrea-Jones.