Ryobi relay in new BMF ad

Tim Burrowes

August 9, 2013 1:14

Tool toting competitors complete a DIY relay race around a running track in a new ad for Ryobi by BMF Melbourne.

The ad seems four teams compete, using a battery as a baton.

The aim of the ad is to show off the interchangeability of the Ryobi range.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

2 COMMENTS

Charming 9 Aug 13

Nice to see a straight forward product demonstration with charm. A lovely feel good track that will stand out nicely in amongst the usual shouty retail clutter.

User ID not verified.

Dean 9 Aug 13

Bit naff but it really works…

User ID not verified.