Ryvalmedia and VCCP appointed to new kids money app, Kit
Ryvalmedia and VCCP have been appointed as agency partners for Kit, a new kids money app, set to launch in December. Built by CommBank’s venture-scaling arm, x15ventures, this is the first account win for Ryvalmedia’s recently launched Sydney office.
Kit, which is currently in its beta stage, is an ‘earning-and-learning’ pocket money app, aimed at helping school-aged kids build financial understanding through “fun and experiential learning”.
The app and prepaid card is currently being trialled by thousands of Australian families ahead of a full launch in December, which will be aided by a rollout campaign.
Claire McIntyre, chief brand and marketing officer at Kit said: “Kit was designed from day one to revolutionise how kids learn to earn, save, spend, and manage money in the digital economy. Now, as we gear up to launch iOS and Android versions of the app to the market – we wanted a media agency that echoed that focus on digital – with performance and data at its heart. The Ryvalmedia team impressed us throughout the pitch process, demonstrating an understanding of our commercial targets and with processes underpinned with industry-leading and proprietary tech. VCCP Sydney got right underneath the skin of the brand with work that both caregivers and kids will love! Their strategic thinking, creativity and passion stood out.”
Ryvalmedia Sydney general manager, Bianca Falloon said: “We are thrilled to have Kit as our first Sydney client and very humbled that they are entrusting Ryvalmedia with launching and growing their brand and customer base. The brief required that business outcomes be delivered through a digital-first approach, so there were synergies from the start regarding our expertise. We look forward to playing our part in accelerating the financial capability of today’s youth.”
Suzanne Roberts, managing director of VCCP Sydney added: “Kit is a brilliant and ambitious brand that will have a role to play in Australian culture – in how parents and children think and talk about money. We are absolutely delighted to be working with the xX15 team on this exciting business.”
The app will feature an in-app character, Kit that teaches kids through ‘nudges’ and teaching moments.
This year, Ryvalmedia has been appointed by Click Frenzy, Bet365, and SelfWealth, as well as recently opening its Sydney office, headed up by Falloon.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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