S4 merges MediaMonks and MightyHive brands under one unitary brand
As flagged by Sir Martin Sorrell in a live interview at Mumbrella360: Reconnected in late 2020, S4 Capital’s MediaMonks and MightyHive have been merged to create unitary brand Media.Monks.
The single brand is designed to emphasises the respective brand’s heritage in creative content and roots in data and digital, while unifying a team of nearly 6,000 in a single P&L across 57 hubs in 33 countries.
S4 Capital plc will remain the financial brand, publicly listed on the London Stock Exchange and deployed amongst investor, financial and banking stakeholders and in reports.
Founder and executive chairman of S4 Capital, Sir Martin Sorrell, told delegates at Mumbrella360 the plan was to rebrand MediaMonks and MightyHive next year and create a “unitary structure – one P&L and no BS.
“In 2021, [an] objective will be to reinforce that unitary structure and you will see us rebrand the company on the back of MediaMonks’ 20th anniversary which next year will bring,” Sorrell said at the time.
