S4 merges MediaMonks and MightyHive brands under one unitary brand

As flagged by Sir Martin Sorrell in a live interview at Mumbrella360: Reconnected in late 2020, S4 Capital’s MediaMonks and MightyHive have been merged to create unitary brand Media.Monks.

The single brand is designed to emphasises the respective brand’s heritage in creative content and roots in data and digital, while unifying a team of nearly 6,000 in a single P&L across 57 hubs in 33 countries.
S4 Capital plc will remain the financial brand, publicly listed on the London Stock Exchange and deployed amongst investor, financial and banking stakeholders and in reports.

Founder and executive chairman of S4 Capital, Sir Martin Sorrell, told delegates at Mumbrella360 the plan was to rebrand MediaMonks and MightyHive next year and create a “unitary structure – one P&L and no BS.

“In 2021, [an] objective will be to reinforce that unitary structure and you will see us rebrand the company on the back of MediaMonks’ 20th anniversary which next year will bring,” Sorrell said at the time.

Sir Martin Sorrell speaking to Mumbrella’s head of content, Damian Francis

Speaking on the rebrand Sorrell said: “The traditional, analogue holding company model is over 70 years old, dating back to Marion Harper and IPG in the 1950s and cries out for disruptive change. Digital has altered the landscape permanently and brands need a different type of organisation to execute and show up for their customers at every moment in the journey–purely digital, with data-driven creative and content, faster, better, cheaper, and with a single P&L.

“So far, S4 Capital has brought together 24 companies that have each disrupted their industry in complementary ways, buying into our mission to create a new age/new era advertising and marketing services model and disrupting the old.”

Earlier this year, the company launched its API-inspired organisational structure, designed to ignite collaboration and fuel innovation by connecting its different types of teams: countries, core, client, categories, capabilities and corporate.

The hexagon, previously representative of MightyHive, has been adapted to symbolise this structure and the six components of the business it connects.

“The single brand was not a boardroom decision. It involved input from a broad range of teams and talent, and many of our founders,” said Media.Monks fo-founder Wesley ter Haar. “For our people, this means they’re all colleagues and can build amazing careers across the globe and keep going and growing. For our clients, it means they keep the same team and the day-to-day they love—but now have even simpler access to an amazingly deep pool of specialist talent. Consolidation is an engine to innovate and this makes it easier to help our clients show up better for theirs.”

S4 Capital now has a current market capitalisation of approximately £3.7 billion, and would rank in the FTSE 150.


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