S4’s Mighty Hive expands data practice with six new publishers
Mighty Hive, the data and digital media consultancy which merged with Sir Martin Sorrell’s S4, has expanded its data practice which seeks to drive revenue for publishers with the addition of six media companies to its ranks.
The partnerships are part of the Google News Initiative APAC Data Lab which was developed in partnership with Mighty Hive in an effort to work with the news industry to help journalism thrive in the digital age.
