SA Police launch confronting anti-drug driving campaign, via Black Sheep Advertising

March 12, 2024 4:16

South Australia Police (SAPOL) is confronting drug drivers with the consequences of their actions, via a new creative campaign from Black Sheep Advertising.

The intense campaign, the fourth for SAPOL from the agency, portrays a confronting, yet realistic, look at the effects and ramifications of drug users’ choices, delivering a strong key message: that reality hits hard when you drive on drugs.

Between 2018-2022, there were 540 serious injuries and 66 lives lost on South Australian roads due to drug driving – and it is a key contributor to road trauma in the state.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.