Saatchi & Saatchi appoints new managing director
Saatchi & Saatchi’s Toby Aldred has been promoted to managing director after ten years at the agency.
Aldred will join recently appointed chief creative officer duo, Mandie van der Merwe and Avish Gordhan, as Saatchi CEO Pat Rowe looks to re-shape the agency and its structure after his appointment earlier this year.
Aldred
“I’m as excited taking on this role as I was the day I first walked into 70 George Street a decade ago. Saatchi & Saatchi is one of the most famous names in advertising; its legacy is inspiring; who wouldn’t want to help write the next chapter,” Aldred said.
“We have great client partners who want our help growing their businesses by connecting with Australians, and we have some of the smartest and nicest people in the industry working for us. If that doesn’t get you out of bed in the morning, what will?”
Mike Rebelo, CEO of Publicis Groupe ANZ, added: “Having had the pleasure of personally hiring Toby a decade ago at a pub in London, it’s fantastic to see his career continue to flourish at Saatchis and Publicis Groupe – leading the Arnott’s client team, and now taking on the new role of Saatchis Australia managing director.
“I couldn’t think of a more people and client-focused leader and all-around good human to help drive the continued growth of the agency.”
Aldred will retain his role as chief client officer for The Neighbourhood, Publicis Groupe’s connected platform for Arnott’s. Under his leadership, The Neighbourhood recently won the 2023 Grand Effie Award.
Aldred concluded: “I consider myself very lucky to have the opportunity to help guide the Saatchi legacy and build a thriving cross-agency connected platform (The Neighbourhood).
“Best of all, I get to meet fantastic, kind, generous and wise people across the industry every day. It’s a constant reminder there’s always more to learn, and you’ve never cracked it!”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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