Saatchi & Saatchi delivers ‘standout’ skim board campaign for Nescafé Blend 43

A daring run at the waves with a skim board has reflected the ‘bold and smooth’ flavour of Nescafé Blend 43.

Saatchi & Saatchi creative director, Sam Chappell, said the brand needed a ‘standout campaign’.

“An iconic brand like Nescafé Blend 43 demands a standout campaign to match its popularity with the Australian public. It is a pleasure to bring our ‘bold and smooth’ platform to life and we’re glad we could be as audacious as our mate with his skim board,” he said.