Saatchi & Saatchi elevates Simon Bagnasco to national head of creativity, replacing CCO role

Publicis Groupe creative agency Saatchi & Saatchi Australia has appointed Simon Bagnasco to the newly created role of head of creativity in a promotion from his previous remit as executive creative director of the Melbourne office.

In his new role, Bagnasco will be responsible for Saatchi & Saatchi’s national creative output, encompassing both the Melbourne and Sydney offices. Mumbrella understands this role has been created to replace the recently vacated chief creative officer role, after  Mike Spirkovski departed in April to take on a broader role with parent company Publicis Groupe, consulting on a new sustainability project.

(L-R) Simon Bagnasco, Iona Macgregor & Anthony Gregorio.