Saatchi & Saatchi Sydney is behind a new global campaign for Cadbury Daily Milk that welcomes chocolate lovers to ‘Joyville’.
The campaign will run in markets such as the UK as well as Australia.
The ad is the first Australian execution of Cadbury’s global ‘Joyville’ positioning, and one of the first major ads from Saatchi & Saatchi’s new ECD Damon Stapleton, who joined the agency at the start of the year.
The ad will run on all major networks in the coming weeks, followed by digital and experiential executions.
The first hint of a major push from Cadbury in Australia came at Easter, when purple chickens from the Cadbury Joyville Easter Egg farm appeared online as part of an experiential push in Sydney.
- Creative: Saatchi & Saatchi Sydney
- Experiential: Traffik/Saatchi & Saatchi
- Media: Carat
- PR: Royce