Saatchi & Saatchi Sydney wins digital trading platform Autotrader’s creative account
Saatchi & Saatchi Sydney has won the creative account for digital trading platform, Autotrader.
The online car sales platform has appointed Saatchi & Saatchi Sydney to handle its creative and branding duties to help break into the car trading market.
This is the third win for the agency in two months
The win comes weeks after the agency promoted Toby Aldred to the role of general manager.
Aldred said the client was the perfect fit for its agency’s motto of ‘nothing is impossible’.
“We thoroughly enjoyed spending time with Glen and his ambitious team throughout the process and we can’t wait to get started,” Aldred added.
Glen Knowles, head of marketing at Autotrader, said in a statement: “The aim of our marketing is to inspire everyone to challenge the established and traditional way of buying and selling.
“We saw some great thinking during the process but had no hesitation in awarding the business to Saatchi & Saatchi – we’re confident their strategic and creative thinking will help us fulfil our ambition sooner.”
The win comes two months after the agency won the creative account for ride sharing service DiDi and the Football Federation of Australia.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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its football you stooges get it right/..even bein states it that way haha…aus backward country run by backward people..afl cricket rugby and basketball australia hell cant even make it internationally if they tried
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Well I must say that your cogent and persuasive comments have surely put the entire Australian population back in their place!
But technically it is not ‘football’. It is ‘Association Football’. ‘Soccer’ is merely an Oxford abbreviation of the word ‘association’ just like ‘rugger’ is for rugby. So I guess that by your lofty standards that makes Oxford University ‘backward’.
Interestingly, the word ‘football’ was used not used to denote that the ball was played with the foot (as indeed you can use, your chest, knees, head etc.) but to denote that it was a game that was played on foot and not something like horseback.
Also, the original thirteen laws of the game included allowing the handling of the ball – something they called a ‘mark’ – and that there was no crossbar. Now I wonder where they got that idea from – Marn Grook which was being codified as Australian Football back in 1859, somewhat earlier than the Football Association which was formed in 1863.
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