Saatchi & Saatchi Sydney wins digital trading platform Autotrader’s creative account

Saatchi & Saatchi Sydney has won the creative account for digital trading platform, Autotrader.

The online car sales platform has appointed Saatchi & Saatchi Sydney to handle its creative and branding duties to help break into the car trading market.

This is the third win for the agency in two months

The win comes weeks after the agency promoted Toby Aldred to the role of general manager.

Aldred said the client was the perfect fit for its agency’s motto of ‘nothing is impossible’.

“We thoroughly enjoyed spending time with Glen and his ambitious team throughout the process and we can’t wait to get started,” Aldred added.

Glen Knowles, head of marketing at Autotrader, said in a statement: “The aim of our marketing is to inspire everyone to challenge the established and traditional way of buying and selling.

“We saw some great thinking during the process but had no hesitation in awarding the business to Saatchi & Saatchi – we’re confident their strategic and creative thinking will help us fulfil our ambition sooner.”

The win comes two months after the agency won the creative account for ride sharing service DiDi and the Football Federation of Australia.


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