Saatchi & Saatchi to work with RSPCA
RSPCA NSW has announced Saatchi & Saatchi Sydney as its new pro bono advertising agency.
The animal welfare organisation has been without a creative partner since its previous agency Happy Soldiers closed its doors last year. RSPCA NSW’s agency before that was The Campaign Palace, which closed its doors earlier this month.
Paige Gibbs, RSPCA NSW’s executive manager of marketing, fundraising and communications said: “RSPCA NSW has a very clear vision for what we want to achieve, and we think the team at Saatchi & Saatchi possesses the right mix of ingenuity, strategic insights and leadership to help us achieve our goals. We are excited by the prospect of what we can achieve together.”
Saatchi & Saatchi is already starting work on the RSPCA’s annual Christmas campaign.
“We want to thank all the agencies that approached us,” said Gibbs. “We’re so grateful for all the amazing offers of support.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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